If you’ve spent any time on Facebook lately, you’ve probably seen the frustration from some people about the fact that undecided voters still exist in the 2024 presidential election. The incredulity is palpable—“How can anyone not know enough about Kamala Harris by now?” they ask, as if every voter should already have all the facts at their fingertips.
But here’s the thing: shaming or being outraged at undecided voters is not only unhelpful—it’s actually harmful if your goal is to convince them to support your candidate.
First, let’s talk about empathy. Many undecided voters are genuinely grappling with their decision. They might feel uncertain because they’re carefully considering which candidate aligns best with their values or interests. If you meet their indecision with anger or mockery, it’s only going to push them away. No one responds well to being shamed for something as personal as their vote.
And then there’s the psychological aspect—something called the “backfire effect.” Research shows that when people feel attacked, they tend to dig in their heels. If you shame someone for being undecided, they may become even more resistant to hearing your side, making them less likely to ever support your candidate.
A more effective approach? Frame your arguments in a way that speaks to their concerns. George Lakoff, a cognitive linguist known for his work on framing, explains that the way we present ideas can either open people up to new perspectives or reinforce their existing beliefs. Instead of shaming someone for not knowing enough about Kamala Harris, you could highlight how her policies might benefit their community or align with their values. It’s not about bombarding them with facts—it’s about connecting on a deeper level.
Finally, let’s not forget that undecided voters value their autonomy. No one wants to feel like they’re being manipulated or pressured into a decision. When we shame people for not having made up their minds yet, we strip away their agency and respect. Instead, we should encourage them to explore the candidates and come to their own conclusions. By creating a respectful, open environment for discussion, we make it far more likely that they’ll engage with the facts—and ultimately, cast a vote that they feel confident in.
So the next time you feel frustrated with undecided voters, remember this: shaming isn’t a strategy that works. But empathy, thoughtful framing, and respect for their decision-making process just might.